The TikTok Illusion: A Systematic Review Why Short-Form Video Marketing is Overhyped and Unsustainable for Brands. JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik, [S. l.], v. 3, n. 2, p. 557–565, 2025. DOI: 10.61787/knh3kg43. Disponível em: https://samudrapublisher.com/index.php/JISOSEPOL/article/view/358.. Acesso em: 1 aug. 2025.