The TikTok Illusion: A Systematic Review Why Short-Form Video Marketing is Overhyped and Unsustainable for Brands. JISOSEPOL [Internet]. 2025 Jul. 30 [cited 2025 Aug. 1];3(2):557-65. Available from: https://samudrapublisher.com/index.php/JISOSEPOL/article/view/358