JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik
Jurnal JISOSEPOL (E-ISSN:3026-3220) adalah jurnal yang diterbitkan oleh Samudra Publisher. JISOSEPOL berkomitmen menyebarluaskan ilmu pengetahuan pada bidang ilmu sosial, ekonomi, politik dan hukum melalui akses gratis pada jurnal kami. Selain itu, jurnal kami mengedepankan kualitas proses review sehingga kami dapat menerbitkan jurnal berkualitas dan memuaskan. Kami menerima artikel hasil penelitian dan kajian literatur yang dilakukan oleh dosen, mahasiswa dan praktisi berkaitan dengan ilmu yang menjadi fokus dan scope jurnal kami.
Analysis of the Legal Position of Aceh Qanun in the Indonesian Legal System and Islamic Law Perspective
Aceh Qanun represents a unique form of regional regulation as it integrates Islamic legal principles into the national legal framework. However, its existence raises critical issues regarding its harmonization with higher laws, including constitutional principles and human rights protections. This study aims to analyze the legal position of Aceh Qanun within the Indonesian legal system and examine its relevance from the perspective of Islamic law. This research employs a qualitative method with a normative approach, utilizing legal document analysis and interviews with legal experts. The findings reveal that formally, Aceh Qanun holds a position equivalent to regional regulations, yet substantively it possesses distinct characteristics due to the incorporation of Islamic legal norms. Its implementation faces significant challenges, particularly potential conflicts with national law in areas such as criminal law, human rights, and gender equality. From an Islamic law perspective, Aceh Qanun does not fully represent comprehensive Sharia principles, as it has undergone contextual adaptation to socio-political realities. Therefore, legal harmonization through continuous dialogue between local and central governments, as well as the broader community, is essential to maintain a balance between local values, Islamic principles, and the national legal system. This study contributes to the discourse on legal pluralism in Indonesia and offers recommendations for strengthening regulatory synchronization in a sustainable manner.
Copyright (c) 2026 JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik
Manajemen Koperasi Desa Merah Putih dalam Penguatan Ekonomi Desa: A Systematic Literature Review
Koperasi Desa Merah Putih merupakan salah satu instrumen strategis dalam penguatan ekonomi desa berbasis kelembagaan ekonomi rakyat. Namun, keberhasilan koperasi desa tidak hanya ditentukan oleh kebijakan dan dukungan pemerintah, melainkan sangat dipengaruhi oleh kualitas manajemen koperasi itu sendiri. Penelitian ini bertujuan untuk mengkaji secara sistematis literatur yang membahas manajemen Koperasi Desa Merah Putih dalam konteks penguatan ekonomi desa. Metode yang digunakan adalah Systematic Literature Review (SLR) dengan mengacu pada pedoman PRISMA. Penelusuran literatur dilakukan melalui basis data Google Scholar dengan rentang publikasi tahun 2025-2026. Artikel yang terpilih dianalisis menggunakan pendekatan analisis tematik. Hasil kajian menunjukkan bahwa literatur dapat dipetakan ke dalam beberapa tema utama, yaitu manajemen sumber daya manusia, manajemen keuangan, manajemen operasional dan unit usaha, tata kelola dan kelembagaan koperasi, serta dukungan kebijakan pemerintah. Temuan penelitian menegaskan bahwa manajemen koperasi yang profesional, transparan, dan partisipatif berperan signifikan dalam meningkatkan kinerja koperasi dan kontribusinya terhadap ekonomi desa. Penelitian ini memberikan implikasi manajerial dan kebijakan bagi pengelola koperasi dan pemerintah dalam upaya mewujudkan koperasi desa yang mandiri dan berkelanjutan.
The Strategic Role of Human Resources in Green Industry: Conceptual Integration between ESG Principles and Green HRM Practices
The accelerating transition toward sustainable industries demands strategic human resource management that integrates Environmental, Social, and Governance (ESG) principles with Green Human Resource Management (GHRM) practices. Despite global recognition, conceptual and operational integration between ESG and GHRM remains limited, particularly in Asia, where adoption rates and standardized performance indicators are still low. This study aims to identify and map international publication trends, thematic structures, and research gaps in ESG–GHRM integration, while proposing a conceptual framework to guide future research and practice. Employing a systematic literature review (SLR) guided by the PRISMA 2020 protocol and supported by bibliometric analysis using VOSviewer, the study synthesizes findings from 26 peer-reviewed articles published between 2020 and 2025, retrieved from Scopus, ScienceDirect, and Google Scholar. The bibliometric mapping reveals five dominant thematic clusters: green recruitment, green training, green performance appraisal, pro-environmental employee behavior, and ESG-linked sustainability performance. Emerging research directions include the role of green transformational leadership, digital transformation in sustainable HRM, and culturally grounded leadership models such as Mo’odelo Leadership. Findings indicate that strong GHRM adoption correlates positively with environmental commitment, organizational adaptability, and innovation in sustainability practices. However, research gaps remain in addressing the social and governance dimensions of ESG, developing standardized measurement frameworks, and expanding studies to underrepresented regions such as Southeast Asia. The study contributes to theory by providing evidence-based recommendations for aligning HR policies with sustainability goals. These insights hold significant implications for policymakers, industry leaders, and scholars in fostering resilient, ethically governed, and environmentally responsible organizations.
Copyright (c) 2025 JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik
Harnessing Information Technology for Enhanced Recruitment and Selection Processes in Human Resource Management
This study aims to synthesize current research on the implementation and impact of information technology (IT) in the recruitment and selection process through a systematic review of 41 articles published between 2020 and 2025, which were identified and analyzed from leading academic databases such as Science Direct, Emerald Insight, MDPI, SAGE, Google Scholar, and IEEE Xplore. This review is guided by three main research questions: What types of IT tools and platforms are used in recruitment and selection? What is the impact of IT implementation on process outcomes such as efficiency, accuracy, and candidate experience? What are the challenges or limitations associated with the adoption of this technology? The results of this research include Recruitment Process Efficiency, Improved Selection Precision, Alignment with Organizational Culture, Predictive Analytics and Data-Driven Decision Making, and Challenges and Limitations. Employing a Systematic Literature Review (SLR) method based on the PRISMA 2020 protocol, a total of 20 articles were selected and analyzed from Scopus-indexed databases.
The TikTok Illusion: A Systematic Review Why Short-Form Video Marketing is Overhyped and Unsustainable for Brands
The rapid growth of TikTok and short-form video platforms has transformed the digital marketing landscape, driving brands to invest heavily in content designed for virality and engagement. However, there is growing concern that such strategies, while effective in the short term, may not offer sustainable value for long-term brand development. This study conducted a systematic literature review (SLR) of 20 peer-reviewed articles published between 2020 and 2025 to evaluate three main research questions: (RQ1) whether the current literature addresses the impact of TikTok’s algorithm, (RQ2) to what extent TikTok marketing is measured or analyzed, and (RQ3) how short videos are addressed as a marketing medium. The research findings indicate that while most studies acknowledge the power of TikTok's algorithm in influencing content visibility, there is a lack of depth in measuring marketing outcomes beyond surface metrics such as views and likes. Additionally, short videos are often viewed as a novelty rather than a sustainable branding tool. Content fatigue, low message retention, and algorithm uncertainty all contribute to the limitations of short-form video marketing. This article argues that the current enthusiasm for TikTok may be overblown and encourages brands to adopt more diverse and resilient digital strategies to ensure long-term effectiveness.
Evaluating the Impact of Corporate Social Responsibility (CSR) on Corporate Financial Performance: A Systematic Literature Review
This research examines the impact of Corporate Social Responsibility (CSR) on the financial performance of companies through a systematic review of 45 scientific articles published between 2018-2025. The study analyzes three main dimensions: the correlation of CSR with net profit, enhancement of company reputation, and comparison of CSR with financial indicators. The results indicate that CSR has a significant positive impact on the financial performance of companies, with company reputation acting as an important mediator in this relationship. The majority of studies show that companies that consistently implement CSR programs experience an increase in ROA, ROE, and long-term profitability. This research provides practical contributions for company management in integrating CSR strategies as a driver for sustainable financial performance.
THE IMPACT OF HYBRID WORKING ON EMPLOYEE PERFORMANCE AND WELL-BEING IN THE DIGITAL ERA
The hybrid work model has become an important phenomenon in the post-pandemic transformation of the world of work, especially in responding to the needs of flexibility and employee well-being in the digital era. The purpose of this activity is to systematically analyze the impact of hybrid working on employee performance and well-being based on a synthesis of current literature. This research uses a Systematic Literature Review (SLR) approach with the PRISMA protocol-based selection method. The partners in this activity were Krisnadwipayana University student groups with a total of five participants. The process was carried out by identifying 45 articles through six databases, then selected to produce 19 articles selected for analysis. The results of the study show that hybrid working has a positive impact on productivity, engagement, work-life balance, and organizational efficiency, but also presents challenges such as digital fatigue, leadership bias, and changes in workplace identity. In conclusion, hybrid working has the potential to be a long-term work solution that supports employee performance and well-being, provided that its implementation must be supported by inclusive organizational policies, adequate technological infrastructure, and supportive and adaptive leadership to the needs of the modern workforce.
ANALISIS PELUANG DAN TANTANGAN PERDAGANGAN PRODUK PERTANIAN INDONESIA DENGAN TIONGKOK DALAM KERANGKA APEC: STUDI KASUS PADA EKSPOR PALA DAN KAPULAGA
Indonesia’s spice trade, particularly in nutmeg and cardamom, has shown significant growth in recent years, especially with China as one of the largest and rapidly expanding markets in Asia. Indonesia possesses a comparative advantage in terms of product quality, particularly in the aroma and essential oil content of its nutmeg and cardamom. However, this trade relationship also faces numerous challenges, including technical barriers to trade (TBT/SPS), inadequate infrastructure and logistics, and intense competition from other major exporters such as India and Sri Lanka. This study aims to analyze the opportunities and challenges of Indonesia–China agricultural trade within the framework of APEC, focusing specifically on nutmeg and cardamom exports. A descriptive qualitative method was employed, using secondary data from official sources and academic journals. The analysis reveals that enhancing Indonesia’s export competitiveness requires strategic actions such as trade diplomacy through APEC, product standardization, international certification, and support for farmers and SMEs. Strengthening Indonesia’s spice branding as premium spices is also crucial to increase competitiveness in the global market, particularly in China.
MEASURING THE OPPORTUNITIES AND THREATS OF INDONESIAN FISHERY PRODUCT TRADE WITH JAPAN IN THE APEC FRAMEWORK: A CASE STUDY OF FISHERY PRODUCT EXPORTS
This article discusses the dynamics of processed fishery product trade between Indonesia and Japan within the framework of the Asia Pacific Economic Cooperation (APEC). The main focus of this study is to examine the opportunities and challenges faced by Indonesia in increasing its exports of processed fishery products, such as canned tuna, surimi, and fish fillets, to the Japanese market. Through an analysis of recent years’ export data and applicable trade policies, such as the Protocol Amendment to the Indonesia–Japan Economic Partnership Agreement (IJEPA), it was found that the elimination of import tariffs and the rising demand in Japan for high-quality seafood products provide significant opportunities for Indonesian products. Nevertheless, several challenges remain, including Japan’s strict food safety standards, competition with other major suppliers such as Thailand and Taiwan, and the need for regulatory harmonization between the two countries. This article also highlights APEC’s role in facilitating inclusive free trade through capacity building, policy dialogue, and alignment of product quality standards among member countries. In conclusion, by leveraging supportive trade policies and enhancing sustainable production capacity, Indonesia holds great potential to expand its market share of processed fishery products in Japan.
Strategi Nasional di Tengah Tantangan Global: Analisis Perdagangan Sawit Indonesia–China
Indonesia sebagai produsen minyak sawit terbesar di dunia memegang peranan penting dalam perdagangan global komoditas ini. Dengan proyeksi produksi mencapai 53,6 juta ton pada tahun 2025, sebagian besar pasokan ditujukan untuk konsumsi domestik dan program biodiesel B40. China menjadi salah satu pasar utama, meskipun pada 2024 terjadi penurunan impor akibat harga yang kurang kompetitif. Namun, tren positif diprediksi akan muncul kembali pada 2025 seiring penurunan harga dan ketegangan dagang global yang menguntungkan posisi Indonesia. Artikel ini menganalisis peluang, tantangan, dan strategi perdagangan minyak sawit Indonesia ke China melalui pendekatan secondary research. Hasil kajian menunjukkan bahwa Indonesia memiliki keunggulan komparatif dari sisi biaya produksi, kapasitas lahan, dan dukungan kebijakan. Namun demikian, tantangan serius datang dari hambatan non-tarif, tuntutan sertifikasi keberlanjutan, serta persaingan dengan Malaysia. Untuk menghadapi dinamika tersebut, strategi yang disarankan mencakup penguatan diplomasi perdagangan, percepatan hilirisasi industri, peningkatan produktivitas melalui peremajaan kebun, serta diversifikasi pasar ekspor. Penelitian ini merekomendasikan sinergi antara kebijakan domestik dan kerja sama bilateral sebagai kunci dalam mempertahankan daya saing dan keberlanjutan industri sawit Indonesia dalam lanskap perdagangan internasional yang semakin kompleks.
Education, Self-Efficacy, and Technology Literacy in Encouraging Digital Entrepreneurial Intentions: A Literature Review
The development of digital technology has prompted the emergence of a new form of digital platform-based entrepreneurship, known as digital entrepreneurship. This study aims to systematically examine the latest scientific findings regarding the factors that affect digital entrepreneurial intention in the period 2021 to 2025. The method used was a literature review of 20 articles published in reputable international journals and obtained through the ScienceDirect database. The analysis was carried out in a qualitative descriptive manner with a narrative approach and thematic synthesis. The results of the study show that the main factors that influence digital entrepreneurship intentions include digital self-efficacy, attitudes towards technology, entrepreneurship education, fintech literacy, and social support. The dominant theoretical approaches used in explaining this phenomenon include the Theory of Planned Behavior (TPB), Social Cognitive Career Theory (SCCT), and Stimulus-Organism-Response (SOR). These findings have theoretical implications in enriching the model of the formation of entrepreneurial intentions in the digital era, as well as practical implications in designing education, training, and policy programs that support the development of digital entrepreneurship competencies, especially for the younger generation and students.
Food MSMEs Business Communication Strategy in Establishing Cooperation with Local Distribution Partners
This study aims to analyze the business communication strategies employed by food MSMEs in Bekasi in establishing partnerships with local distribution partners. The research is grounded on the premise that communication is a fundamental aspect of building sustainable business relationships, particularly for MSMEs that often operate with limited resources. A qualitative approach with a case study method was applied to explore in depth the communication patterns between MSMEs and their distribution partners. Data collection techniques included in-depth interviews, observations, and documentation. The data were analyzed thematically using the interactive model of Miles, Huberman, and Saldana. The findings reveal that trust-based interpersonal communication serves as the primary strategy used by MSMEs to build distribution cooperation. Communication is conducted directly and through digital media such as WhatsApp and social media, but remains largely informal and lacks systematic documentation. Despite this, the strategy is considered effective in fostering strong partner relationships. Challenges identified include limited production capacity, high expectations from distribution partners, and a lack of formal communication literacy. The study concludes that communication support and training are essential to help MSMEs develop more professional and sustainable communication strategies.
Political Economy of Globalization: The Impact of Economic Policy on Social Welfare
This study discusses how national economic policies are influenced by the dynamics of globalization and their impact on social welfare in Indonesia. In the era of globalization, a country's economic policy cannot be separated from external pressures and influences such as international trade, foreign investment, and global economic institutions. Using the literature study method, this study examines various journal sources related to global political economy and assesses the impact of economic policies on aspects such as income distribution, access to public services, social inequality, and economic growth. The results of the analysis show that inclusive and equitable economic policies are needed to reduce inequality and expand public welfare. Therefore, it is important for the government to design policies that not only focus on growth, but also on equality and protection of vulnerable groups amid the challenges of globalization.
Analisis Peluang dan Tantangan Perdagangan Bebas Indonesia dan Malaysia pada Sektor Pertanian
Penelitian ini menganalisis peluang dan tantangan perdagangan bebas antara Indonesia dan Malaysia dalam sektor pertanian. Penelitian ini menggunakan data ekspor Indonesia periode Januari-Februari 2024 dibandingkan dengan periode yang sama tahun 2023, dengan fokus pada komoditas pertanian. Metode penelitian ini adalah kajian pustaka di mana sumber-sumber daata didapatkan data sekunder. Hasil analisis menunjukkan bahwa sektor pertanian memiliki peluang signifikan, didukung oleh kedekatan geografis dan kesamaan budaya konsumsi. Namun, terdapat beberapa tantangan yang perlu diantisipasi, termasuk fluktuasi harga global, kompetisi dari negara produsen lain, perbedaan regulasi perdagangan, dan kebijakan subsidi domestik yang dapat menciptakan distorsi pasar. Untuk memaksimalkan manfaat perdagangan bebas, kedua negara perlu mengembangkan strategi kolaboratif yang berfokus pada peningkatan daya saing, standarisasi kualitas, dan penguatan kerja sama bilateral. Dengan pengelolaan yang efektif terhadap peluang dan tantangan ini, perdagangan bebas sektor pertanian dapat memberikan kontribusi positif bagi pertumbuhan ekonomi kedua negara.
Analysis of Opportunities and Challenges of Indonesian Agricultural Product Trade with Australia: Case Study in the APEC Framework
Agricultural trade between Indonesia and Australia holds strategic importance in supporting national food security and expanding access to global markets. This study aims to examine the opportunities and challenges faced by Indonesia in enhancing agricultural exports to Australia under the framework of the Asia-Pacific Economic Cooperation (APEC). Using a descriptive qualitative method and secondary data from government institutions, international organizations, and academic sources, the study finds that export opportunities are largely driven by product complementarity and trade liberalization initiatives. Nevertheless, technical barriers such as Australia’s stringent biosecurity regulations and quality standard discrepancies remain key obstacles. Therefore, improving product quality, engaging in proactive economic diplomacy, and strengthening export infrastructure are vital strategies to boost Indonesia’s agricultural competitiveness in the Australian market.
Peningkatan Literasi Digital dan Pemasaran Online UMKM di Desa Karang Anyar
Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Karang Anyar, seperti halnya UMKM di wilayah pedesaan lainnya di Indonesia, menghadapi tantangan besar dalam memanfaatkan teknologi digital untuk meningkatkan daya saing dan memperluas pasar. Penelitian ini bertujuan untuk mengkaji peningkatan literasi digital dan pemasaran online sebagai strategi untuk memperkuat UMKM di Desa Karang Anyar melalui pendekatan studi pustaka. Literasi digital mencakup kemampuan pelaku UMKM untuk memahami, menggunakan, dan mengelola teknologi informasi, seperti media sosial, platform e-commerce, dan alat desain digital, untuk keperluan pemasaran. Penelitian ini mengeksplorasi berbagai inisiatif pelatihan dan pendampingan yang telah dilakukan untuk meningkatkan kemampuan digital pelaku UMKM, serta menganalisis dampaknya terhadap produktivitas, penjualan, dan jangkauan pasar. Hasil studi menunjukkan bahwa pelatihan literasi digital yang terstruktur dan pendampingan intensif dapat meningkatkan kemampuan pelaku UMKM dalam memanfaatkan platform digital, seperti Instagram, TikTok, dan marketplace, untuk memasarkan produk mereka. Namun, tantangan seperti keterbatasan infrastruktur teknologi, rendahnya tingkat pendidikan, dan resistensi terhadap perubahan masih menjadi hambatan utama. Penelitian ini merekomendasikan pendekatan berkelanjutan melalui pelatihan berbasis komunitas, kemitraan dengan pihak swasta, dan dukungan pemerintah untuk memastikan transformasi digital yang inklusif bagi UMKM di Desa Karang Anyar.
The Role of Social Media in Shaping Digital Entrepreneurial Intention and Innovation: A Comparative Study among Youth and Women Entrepreneurs
This study investigates the role of social media in shaping digital entrepreneurial intention and innovation, with a specific focus on youth and women entrepreneurs. Drawing from a systematic review of 20 academic articles, the paper identifies core themes, including the influence of social media platforms on entrepreneurial behavior, the reduction of traditional barriers for women, and the role of digital feedback loops in fostering innovation. The review reveals that while social media benefits both groups, youth are often motivated by visibility and trend dynamics, whereas women emphasize trust and community. These findings suggest that tailored digital strategies and support mechanisms are crucial to maximize social media’s entrepreneurial potential across demographics.
MODEL FIRM VALUE PADA PERUSAHAAN SEKTOR TEKNOLOGI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2023
Penelitian ini bertujuan untuk menganalisis pengaruh Free Cash Flow, Net Gearing Ratio, dan Tingkat Suku Bunga terhadap nilai perusahaan pada sektor teknologi yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2018–2023. Nilai perusahaan dalam penelitian ini diproyeksikan dengan menggunakan rasio Price Earning Ratio (PER). Latar belakang penelitian ini didasarkan pada adanya inkonsistensi hasil penelitian sebelumnya mengenai faktor-faktor yang mempengaruhi nilai perusahaan. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan metode analisis regresi data panel. Sampel dalam penelitian ini terdiri dari 14 perusahaan sektor teknologi yang dipilih menggunakan teknik purposive sampling. Data yang digunakan merupakan data sekunder yang diperoleh dari laporan keuangan tahunan perusahaan serta data suku bunga dari Bank Indonesia. Analisis data dilakukan dengan menggunakan uji statistik deskriptif, uji asumsi klasik, serta uji regresi panel dengan pendekatan Fixed Effect Model (FEM), yang dipilih melalui uji Chow, Hausman, dan Lagrange Multiplier. Hasil penelitian menunjukkan bahwa secara simultan Free Cash Flow, Net Gearing Ratio, dan Tingkat Suku Bunga berpengaruh signifikan terhadap nilai perusahaan. Secara parsial, Free Cash Flow berpengaruh positif dan signifikan terhadap nilai perusahaan, Net Gearing Ratio berpengaruh negatif dan signifikan, sementara Tingkat Suku Bunga tidak menunjukkan pengaruh yang signifikan.
DETERMINAN NILAI PERUSAHAAN SEKTOR HEALTCARE YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2017–2022
Penelitian ini bertujuan untuk menganalisis pengaruh Cash Conversion Cycle (CCC), Times Interest Earned (TIE), dan Nilai Tukar terhadap Nilai Perusahaan pada sektor Healthcare yang terdaftar di Bursa Efek Indonesia (BEI) periode 2017–2022. Nilai perusahaan diukur menggunakan rasio Tobin’s Q, sementara variabel independen meliputi CCC, TIE, dan nilai tukar Rupiah. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan regresi data panel. Sampel penelitian terdiri dari 6 perusahaan Healthcare yang dipilih berdasarkan kriteria tertentu, dengan total 36 observasi. Hasil penelitian menunjukkan bahwa secara simultan, CCC, TIE, dan nilai tukar berpengaruh signifikan terhadap nilai perusahaan. Secara parsial, CCC dan TIE berpengaruh positif dan signifikan, sedangkan nilai tukar tidak berpengaruh signifikan. Koefisien determinasi (Adjusted R²) sebesar 13,58% menunjukkan bahwa variabel-variabel tersebut memberikan kontribusi terhadap nilai perusahaan.
Performance Measurement through Monitoring System to Achieve Organizational Targets
Performance assessment is a crucial element in organizational management oriented toward achieving strategic objectives. One effective approach to ensuring the attainment of these goals is through a structured and continuous monitoring system. This study aims to analyze the role of monitoring systems in measuring and improving organizational performance in order to meet predetermined targets. A qualitative approach was employed using literature review and descriptive analysis of various theories, models, and previous research related to monitoring systems and organizational performance. Data sources were derived from scholarly journals, professional agency reports, and organizational policy documents. The findings indicate that a well-designed monitoring system can enhance transparency, accountability, and the effectiveness of decision-making processes within organizations. Both preventive and corrective monitoring serve as strategic instruments to minimize deviations, identify operational obstacles, and foster a results-oriented work culture. The system also plays a pivotal role in bridging strategic planning and operational execution through continuous monitoring mechanisms and evaluation based on key performance indicators (KPIs). Therefore, a monitoring system is not merely an internal control tool but also an integral part of strategic management that is adaptive and responsive to external environmental dynamics. The implications of this study highlight the importance of leadership, information technology, and organizational culture in supporting the implementation of an effective monitoring system. Recommendations emphasize the need to strengthen policy frameworks and integrate monitoring throughout the performance management cycle to achieve sustainable performance improvement.
Analysis of Opportunities and Threats of Trade in Indonesian Textile Products with Australia: Case Study in the APEC Framework
This study offers an in-depth examination of the opportunities and challenges Indonesia faces in its textile trade with Australia, particularly within the framework of regional economic cooperation under APEC (Asia-Pacific Economic Cooperation). Employing a descriptive qualitative approach, the research explores various factors that influence Indonesia’s textile export performance, including the impact of the Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA). The findings reveal that Indonesia holds considerable potential to expand its textile market in Australia. However, several obstacles remain, such as competition from major textile-exporting countries like China and Vietnam, as well as increasing demands from the Australian market regarding sustainability and product quality. In response to these challenges, the study recommends strengthening Indonesia’s competitiveness through improved product quality, design innovation, market diversification, and closer collaboration between the government and private sector to promote environmentally friendly production practices.
Competitiveness of Indonesian Plantation Organic Coffee in the United States Market
Indonesia is the world's fourth-largest coffee producer, known for its distinctive varieties such as Mandailing, Gayo, Kintamani, and Toraja. Amidst the growing global demand for organic products, especially in the United States market, Indonesian organic coffee holds significant potential to enhance its competitiveness. This study aims to analyze the opportunities and challenges of the competitiveness of Indonesian organic coffee in the U.S. market. A descriptive qualitative approach was employed using secondary data analysis derived from official reports, international trade statistics, and recent academic publications. The findings reveal notable opportunities, including U.S. consumers’ preference for organic, fair trade, and sustainable products. However, the sector faces substantial challenges, such as competition from other coffee-producing countries, non-tariff barriers like stringent organic certification requirements, producer fragmentation, and climate-related impacts. Strengthening Indonesia's position in the premium market requires a comprehensive strategy involving the enhancement of farmers’ institutional capacity, development of structured cultivation systems, and collaboration among key stakeholders.
The Digital Turn in Nation Branding during Crisis: A Systematic Review of Ukraine’s Communication Strategies in the Russia-Ukraine War
Since February 2022, the Russia-Ukraine war has intensified the urgency of nation branding, positioning digital marketing communication as a crucial tool for building and maintaining national brand equity. This study aims to systematically map strategies, key variables, and the outcomes achieved through digital marketing communication in Ukraine’s nation branding during wartime. Employing a PRISMA-based systematic literature review (SLR) of 42 Scopus-indexed articles published between 2022 and 2025, the study finds that the orchestration of digital communication via social media, online campaigns, and multichannel diplomacy is essential in constructing narratives of solidarity, public trust, and Ukraine’s global reputation. The main findings reveal strong collaboration among the state, local governments, diaspora, and global actors who leverage various platforms such as Twitter/X, TikTok, websites, crowdfunding, memes, and cloud services to disseminate national narratives, foster audience engagement, and manage public opinion in real time. The study further highlights a shift in nation branding strategies from conventional diplomacy to a digital-first approach, where success is driven by message consistency, technological adaptation, and multi-actor collaboration. This research contributes a conceptual framework for digital nation branding and offers practical recommendations for governments and digital communication practitioners seeking to build national image in times of conflict.
STRATEGI KOMUNIKASI EFEKTIF DALAM NEGOSIASI BISNIS PADA SEKTOR UMKM DI KECAMATAN CIBARUSAH
Penelitian ini mengkaji strategi komunikasi dalam konteks negosiasi bisnis yang bertujuan meningkatkan efektivitas interaksi antar pelaku usaha, khususnya di sektor UMKM. Fokus utama terletak pada bagaimana pelaku bisnis memahami keperluan dan tujuan pihak lain, menggunakan bahasa yang tepat sasaran, serta membangun relasi yang kondusif. Selain itu, kesadaran terhadap latar belakang budaya dan nilai-nilai mitra negosiasi menjadi aspek penting dalam menentukan keberhasilan kesepakatan. Metode yang digunakan berupa pendekatan deskriptif kualitatif berbasis kajian pustaka, guna memaparkan teori dan praktik terbaik dalam negosiasi lintas budaya. Hasil kajian diharapkan menjadi acuan praktis bagi pelaku UMKM serta mendukung kegiatan pemberdayaan masyarakat berbasis komunikasi bisnis.
Analisis Peluang dan Ancaman Perdagangan Produk Elektronik: Studi Kasus pada Perdagangan Indonesia dan Korea Selatan
Perdagangan elektronik antara Indonesia dan Korea Selatan menunjukkan dinamika yang kompleks, dengan berbagai peluang dan tantangan yang mempengaruhi pertumbuhan sektor industri elektronik kedua negara. Penelitian ini bertujuan untuk menganalisis peluang dan ancaman perdagangan produk elektronik antara Indonesia dan Korea Selatan. Metode penelitian yang digunakan adalah metode penelitian kualitatif. Berdasarkan perjanjian Indonesia-Korea Comprehensive Economic Partnership Agreement (IK-CEPA), kerja sama antara kedua negara dapat memfasilitasi transfer teknologi, investasi, serta pengembangan kapasitas industri elektronik Indonesia. Peluang yang signifikan termasuk peningkatan kompetensi tenaga kerja melalui asistensi teknis dan pengembangan pusat riset bersama. Di sisi lain, ancaman seperti ketergantungan terhadap produk impor, rendahnya daya saing produk elektronik lokal, dan ketidakseimbangan dalam struktur ekspor Indonesia menjadi hambatan yang perlu diatasi. Meskipun Indonesia memiliki potensi pasar besar, tantangan dalam riset dan pengembangan serta peningkatan daya saing produk menjadi faktor utama yang harus diperhatikan untuk memaksimalkan manfaat dari perjanjian perdagangan ini. Oleh karena itu, strategi untuk memperkuat sektor manufaktur, meningkatkan inovasi, serta mengembangkan produk bernilai tambah sangat diperlukan untuk mengoptimalkan potensi perdagangan elektronik Indonesia-Korea Selatan.
ANALISIS PELUANG DAN ANCAMAN PERDAGANGAN PRODUK PERIKANAN: STUDI KASUS PADA PERDAGANGAN INDONESIA DENGAN AMERIKA SERIKAT
Studi ini bertujuan untuk menganalisis perdagangan produk perikanan yang terjadi antara Indonesia dan Amerika Serikat. Amerika Serikat adalah salah satu importir produk perikanan terbesar di dunia, dan Indonesia, negara kepulauan terbesar di dunia, memiliki sumber daya perikanan yang melimpah. Penelitian ini menggunakan analisis kuantitatif dan deskriptif data perdagangan bilateral, regulasi perdagangan, dan tren pasar produk perikanan melalui desain cross-sectional dan time series. Indonesia memiliki peluang pengembangan pasar untuk produk perikanan di Amerika Serikat, terutama melalui pengembangan produk bernilai tambah, penetrasi ke pasar niche, penggunaan e-commerce, dan kolaborasi dengan layanan makanan dan retail. Namun, Indonesia juga menghadapi berbagai ancaman dan kesulitan termasuk hambatan non-tarif di pasar AS, persaingan dengan negara eksportir lain, tantangan internal, isu keberlanjutan, serta dampak pandemi COVID-19 dan resesi global. Studi ini menyarankan peningkatan kualitas, sertifikasi berkelanjutan, diversifikasi produk bernilai tambah, dan diplomasi ekonomi untuk memperkuat daya saing produk perikanan Indonesia.
Adapting Marketing Communication in the Repositioning of Therapeutic Products
This study aims to develop a contextual repositioning framework for traditional health products by integrating cultural roots and narrative authenticity into cross-cultural marketing strategies. The study highlights the challenges of aligning the values of traditional products with the dynamic preferences of modern health-conscious consumers, particularly in emerging markets such as Indonesia. A conceptual theory-building approach is employed, based on a comprehensive synthesis of 46 relevant publications from 2016 to 2025. The reviewed studies cover themes such as consumer acculturation, cultural storytelling, product repositioning, and health branding. The research reveals critical gaps in existing repositioning models, notably the lack of cultural context and the limited integration of emotional and narrative approaches in consumer engagement. Through integrative reasoning, this study proposes a conceptual framework that connects cultural roots, narrative authenticity, perceived health value, and consumer acceptance, mediated by cultural storytelling strategies. The proposed framework suggests that the repositioning of traditional health products requires a narrative-driven process, in which cultural roots and authenticity form the foundation of consumer engagement. By embedding local heritage values into brand narratives, companies can enhance consumer perceptions of health value, thereby fostering trust and acceptance. This conceptual contribution addresses theoretical gaps in existing cross-cultural marketing models and offers practical guidance for brand managers operating in culturally rich yet globally competitive health markets. The paper concludes with recommendations for future empirical research to validate the proposed propositions across diverse cultural contexts.
PERAN GENDER DALAM PROSES PENGAMBILAN KEPUTUSAN DI DPRD PROVINSI GORONTALO: PERSPEKTIF PARTISIPASI PEREMPUAN
Partisipasi perempuan dalam politik merupakan bagian penting dari upaya mewujudkan kesetaraan gender, sebagaimana diamanatkan dalam kebijakan afirmasi keterwakilan minimal 30% di lembaga legislatif. Penelitian ini bertujuan untuk menganalisis efektivitas kebijakan afirmasi tersebut, mendeskripsikan peran perempuan dalam proses pengambilan keputusan di DPRD Provinsi Gorontalo, serta mengidentifikasi faktor-faktor penghambat yang dihadapi. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Data dianalisis secara tematik dengan tahapan reduksi, penyajian, pengkodean, interpretasi, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa kebijakan afirmasi kuota 30% telah mendorong peningkatan jumlah perempuan di DPRD, meskipun pada periode terakhir keterwakilan perempuan masih berada pada angka 24%. Perempuan yang terpilih terbukti memiliki kapasitas setara dengan laki-laki dalam proses legislasi, pengawasan, dan anggaran. Mereka juga berkontribusi terhadap penyusunan kebijakan yang lebih inklusif. Namun demikian, keterwakilan ini masih menghadapi tantangan berupa hambatan budaya, struktur politik patriarkal, serta rendahnya minat dan kepercayaan diri perempuan dalam mengikuti kontestasi politik. Temuan ini mengindikasikan perlunya dukungan berkelanjutan dari partai politik, masyarakat, dan regulasi afirmatif yang lebih kuat untuk memastikan keterlibatan substantif perempuan dalam pengambilan keputusan politik di tingkat daerah.
What Role Does Digital Marketing Play in Nation Branding During War? A Conceptual Model from Ukraine
The present research proposes a conceptual model that explains how digital marketing communication strategies play a role in shaping nation brand equity amid geopolitical crises. This assertion is supported by a case study of the Russia-Ukraine war. The research adopts a model-based conceptual approach, integrating literature on digital narrative content, social media diplomacy and digital multichannel orchestration as key variables that influence perceived trust, emotional engagement and digital brand reputation. Utilizing Toulmin's argument framework, the research offers a logical justification for the relationship between the variables, thereby demonstrating that authentic and emotional digital narratives foster global public trust, while digital diplomacy enhances country engagement and credibility, and multichannel orchestration strengthens reputation through cross-platform message consistency. This study concludes that digital marketing communication is not merely a promotional tool, but a strategic instrument in building global perceptions during times of crisis. This research makes a theoretical contribution by expanding the scope of brand equity theory from the business context to the geopolitical realm. Furthermore, it provides a pragmatic framework for states to formulate integrated and responsive digital communication strategies in periods of conflict.
Analisis Konflik Intra Agama dalam Denominasi Keagamaan
Interaction is a process that humans as social creatures must go through. Every human being certainly has a variety of differences that can cause conflict, one of which is religious differences. Indonesia has quite a record of cases of religious conflict, especially intra-religious conflict, that is, conflict that occurs within the same religion. The case between Christian church denominations in Cawang occurred in June 2024, this research aims to analyze further the intra-religious cases that occurred and provide possible solutions. The method used in the analysis is literature study by collecting various references related to the topic used as a reference to obtain results. The results of this research found that conflict what occurred between religious denominations was triggered by misunderstandings which continued to lead to violations of the law. A theory that is in line with this conflict problem is Ralf Dahrendorf's conflict theory which says that conflict occurs because of consensus. As a solution, it is necessary to instill the values ​​of religious tolerance and moderation from an early age and carry it out continuously both in the environment and in formal institutions. Instilling the value of tolerance and a good concept of religious moderation will reduce the occurrence of religious conflicts. Through these efforts, social integration will be achieved so as to create a social life that is peaceful, prosperous and mutually supportive in the existing diversity.